Creative Direction
for Immersive Spaces
Elevating spaces through art, storytelling, and atmosphere.
I don’t just paint murals — I help reimagine how a space feels.
Through creative direction, I guide the visual flow of an environment so that every wall, color, and texture works together as part of a larger story.
My goal is to elevate the energy of a space, not redesign it — to add artistic cohesion, emotional resonance, and a sense of beauty that people can feel the moment they walk in.
BEFORE
AFTER✨
This isn’t interior design… I don’t source furniture or fixtures unrelated to the art direction.
Instead, I focus on creative concepts that complement my murals: color transitions, artistic textures, décor ideas, and visual details that bring a space together in a cohesive and inspiring way.
WHAT’S INCLUDED IN CREATIVE DIRECTION
I bring clarity, cohesion, and artistry to your space by shaping the visual language that ties everything together. This is a collaborative creative partnership… blending color, mood, symbolism, and storytelling into a unified experience.
Here’s what the Creative Direction package includes:
• Visual Identity & Concept Creation
I develop the themes, emotional tone, and artistic direction that define the atmosphere of your space.
• Color Palette Development
A curated palette of primary tones and accents — using color psychology and environmental flow to support your brand or concept.
• Mural & Environmental Art Planning
I map out where murals, art moments, and visual focal points belong so the entire environment feels intentional and immersive.
• Writing & Storytelling Elements
From poetic lines to thematic messages, I create written details that elevate your space’s personality and anchor the emotional experience.
• Moodboards & Concept Sketches
You’ll receive a curated collection of images, textures, tones, and early sketches that guide the overall visual direction.
• Layout, Placement & Flow Design
I ensure each wall, transition, and visual zone works together so the space tells one cohesive story.
• Execution Oversight or Artist Production
You can choose to have me personally create the murals and artwork, or have me guide your team to bring the vision to life.
WHO THIS SERVICE IS PERFECT FOR
My Creative Direction service is ideal for clients who want a space that feels artistic, immersive, and deeply intentional… without hiring a traditional interior designer.
This service is a great fit for:
• Boutique hotels and hospitality spaces
Looking to create a cohesive visual identity that guests remember.
• Restaurants, bars, and lounges
Needing atmosphere, storytelling, and color flow that elevate the dining experience.
• Wellness spaces (studios, spas, retreats)
Where calming palettes, symbolism, and emotional resonance matter.
• Creative offices, studios, and shared workspaces
Wanting an inspiring, on-brand environment that boosts creativity and mood.
• Retail and experiential spaces
Who want their environment to feel immersive, photogenic, and aligned with their brand identity.
• Developers, architects, and property owners
Looking to incorporate art direction early in the design process for a cohesive final result.
If your goal is a space that feels alive, intentional, and beautifully unified… this service was designed for you.
THE PROCESS
We start with a quick 15-minute discovery call — by phone or Zoom — to discuss your goals and see if we’re the right fit.
You can share project details, inspiration images, or anything that captures your vision.
From there, I’ll provide a ballpark quote and follow up with a written proposal tailored to your needs.
Discovery Call
Once we decide to move forward, I begin creating custom mural renderings and developing the creative direction that will elevate your space.
During this phase, I review your space, refine layout and color concepts, and provide example images and design notes.
You can choose to be as hands-on or hands-off as you’d like — I adapt the process to your creative comfort level.
Concept Direction
This is where your space comes to life. I’m on site bringing the concept into full flow.
My approach allows for “epiphany moments” — sparks of inspiration that naturally arise during the process — while still honoring the agreed design.
Each project can stay true to plan or evolve intuitively, depending on your preferences.
Execution
Let’s create a space that feels alive.
CREATIVE DIRECTION FEES
Creative Direction services typically range from 10–15% of the total visual project budget, depending on the scope, complexity, and whether I’m also producing the artwork myself.
This fee includes all concept development, visual strategy, moodboards, color direction, storytelling elements, placement planning, and design oversight.
Full project proposals and clear budgets are provided after the discovery call.
